SEWOO

BI (Brand Identification)

We introduce BI which symbolizes Sewoo's spirit and culture.

The World and Universe
Symbol of SEWOO expresses the vision of the company, utilizing the symbols of the universe and comets as the corporate motifs. Furthermore, unique technological capabilities and reliability of SEWOO are symbolized through employment of particular colors. In addition, visualization of Universe, symbolization of new technology, corporate culture and advanced reliability through the motif of proliferation are the unique Visual Strategy of SEWOO.
Creation, Innovation and Harmony
The curved characters represent our will to create innovative technology that awakens our customers to a way of creative thinking. We’d like to express a company culture of “Open administration” that respects individual diversity through different but harmonized circles.
High-tech, Confidence and Challenge
Blue colors with 3 different tones, which are unique colors of SEWOO symbolizes a Sprite of High-Tech, Confidence and Challenge.Perfect harmonization of 5 tone colors expresses our 5 kinds of product categories: POS, Label, and Mobile printers, AIDC and POS System.

SYMBOL MARK

It must not be used by modifying the logo type at the discretion of the user under any circumstances whatsoever.

AI File JPG File
BLUE STORY
Symbol of SEWOO implicatively expressed the future vision of the company of becoming a global corporation through utilization of universe and comet as the motif. Furthermore, unique technological capabilities and reliability of SEWOO are symbolized through employment of particular colors.
In addition, visualization of Universe, symbolization of new technology, corporate culture and advanced reliability through the motif of proliferation is the unique Visual Strategy of SEWOO.
- SEWOO Light Blue
  
  Pantone 4151c
  
  C 90 / M 64 / Y 7 / K 0
  
  R 0 / G 94 / B 174
- SEWOO Dark Blue
  
  Pantone 3581c
  
  C 100 / M 100 / Y 39 / K 2
  
  R 31 / G 40 / B 111
- SEWOO Blue
  
  Pantone 661c
  
  C 99 / M 82 / Y 11 / K 0
  
  R 0 / G 64 / B 152
LOGO TYPE

Logo Type is collection of characters designed to illustrate the official name of SEWOO BI.
It is a visual composition of balance and proportion with considerations for the formative unification and association with SEWOO BI. It must not be used by modifying the logo type at the discretion of the user under any circumstances whatsoever.