BI
Introducing the BI (Brand Identity) symbolizing SEWOO's spirit and culture.
Creation based on passion and harmony, advanced technology creating new values desired by the world, reliability, and spirit of challenge.
The World and Universe
We express the future vision towards a global company with the motif of the universe and comets as a symbol. Through the visualization of the Universe motif and symbolization of diffusion, it encompasses the determination not only for simple technological advancement, but also to create new values desired by the world.
Creation, Innovation, Harmony
The characters expressed in curves symbolize the determination for creative technology that can awaken customers' needs with creative thinking. We aim to represent a corporate culture of passion and harmony through open management that acknowledges the diversity of each individual in the organization.
Advanced, Trust, Challenge
The five primary colors of blue palette symbolize SEWOO's advanced technology, reliability, and spirit of challenge.
Color Story
The blue color represents technology and reliability. The harmony of the three blue colors embodies the vision of continuous challenge towards technological changes and diffusion, symbolizing SEWOO's offerings of receipt, label, mobile printers, as well as AIDC and POS product lines.
SEWOO Light Blue
PANTONE 4151C
  • RGB
    R 0 / G 94 / B 174
  • CMYK
    C 90 / M 64 / Y 7 / K 0
  • HEX
    #005EAE
SEWOO Dark Blue
PANTONE 3581C
  • RGB
    R 31 / G 40 / B 111
  • CMYK
    C 100 / M 100 / Y 39 / K 2
  • HEX
    #1F286F
SEWOO Blue
PANTONE 661C
  • RGB
    R 0 / G 64 / B 152
  • CMYK
    C 99 / M 82 / Y 11 / K 0
  • HEX
    #004098